Burnout and Black Friday
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Burnout and Black Friday – How to Spend Smart this Festive Season

29 November 2024

As year-end approaches, burnout starts to creep in for many South Africans, often coinciding with the allure of Black Friday and the festive season sales.

This combination can lead to emotional spending and lasting debt.

Ayanda Ndimande, Business Development Manager at Sanlam Credit Solutions, says the South African Depression and Anxiety Group estimates a third of all South Africans are burnt out. Moreover, Sanlam’s Benchmark Survey this year shows 80% of South Africans worry about their finances daily, contributing to year-end fatigue and financial stress. “Year-end fatigue can make seek retail therapy relief right as sales season ramps up. Dealing with stress through increased spending is not the answer.”

Counselling psychologist Sanam Naran agrees: “If we want to improve our financial confidence and overall wellbeing, we’ll do well to understand our emotional spending habits and consider the value of getting qualified professionals to support us.”

Ndimande says the answer to navigating the realities of the holiday season, starts with an honest review of what we can afford and then putting a plan in place which enables us to stay within those parameters.

  1. Set a budget and spending plan before you splurge: Understanding how much money we earn, creating a budget which considers our financial priorities, and committing to spend only what we can afford, is the first step. Having structure takes the emotion out of spending decisions.
  2. Stick to healthy credit habits: Start by accessing your free credit score and report, so you can see how your creditworthiness currently stands. Set clear credit goals and boundaries so you can stay consistent with healthy credit habits over the season of temptation.
  3. Understand your emotional triggers: If you’re unsure why you’re impulse-buying, don’t be afraid to get professionals in your corner – a Sanlam financial adviser, a life coach, or a psychologist or counsellor can guide you in setting smart goals and suggest tactics to avoid spending habits.

Ndimande says financial confidence is linked to understanding our financial reality and managing our finances. Educating ourselves and reaching out to the right people for qualified financial advice and supportive credit coaching, can help us live our best lives. “There’s a great sense of confidence that comes from knowing that you’re managing your money responsibly. Then debt doesn’t feel overwhelming, and a summer holiday break doesn’t have to be a looming financial stressor.”

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